Content provided by Premier Club supplier Budweiser Brewing Group UK&I. More information about Premier Club is available here.
The PerfectDraft beer dispenser is a way for consumers to enjoy fresh, chilled, pub-quality draught beer in the comfort of their homes. While PerfectDraft started as a direct-to-consumer business, Budweiser Brewing Group UK&I (BBG) is working with retailers through the Community Store programme to stock PerfectDraft machines and kegs and provide an elevated at-home beer occasion with the simplicity of an in-store shopping experience. By offering greater convenience to shoppers through in-store purchase and returns, convenience store customers benefit from improved PerfectDraft consumer engagement, leading to recurring footfall and sales.
BBG and PerfectDraft are looking to expand the Community Store programme by working with convenience customers to take advantage of the growing demand for PerfectDraft while benefitting from a more premium in-store offering. BBG has the ambition for PerfectDraft to be available for consumers who want to enjoy draught beer anywhere, and for the kegs to be returnable at any of its partners across the off-trade.
“We are focused on scaling our PerfectDraft Community Store Network to offer customers more destinations to buy and return kegs from.” said Nandini Mazumdar, Head of Omnichannel, PerfectDraft. “We know 61% of beer drinkers prefer draught over any other format of beer, and the Community Store Programme has made it even easier to get the same pub-like experience at home while offering a more convenient way of ordering kegs, especially when consumers don’t want to wait for online orders. We’ve seen a real success with our PerfectDraft offering in the Community Store Programme, we’re confident that PerfectDraft will continue to make its way into more homes around the UK, and we look forward to partnering with stores to achieve this goal.”
Please register your interest at https://www.perfectdraft.com/en-gb/community-store-network if you:
- Own an independently run convenience store between 2,000 – 4,000 sq. ft., located in a busy area of their local town/city
- Can order at least one pallet of PerfectDraft products (consists of four layers of 30 kegs each, any of which can be swapped out for a layer of six machines)
- Can collect empty kegs from consumers (and offer credit towards their next in-store PerfectDraft purchase) to be returned to PerfectDraft (for next-day reimbursement)
- Are willing to work with the brewer in launching marketing campaigns and offering promotions / deals to consumers
