Supplier News: Coca-Cola Gives Shoppers Chance to Win and Give Back this Christmas with New On-Pack Promotion

Content supplied by Coca-Cola Europacific Partners:

Coca-Cola Europacific Partners (CCEP) kicks off its annual Coca-Cola Trademark Christmas countdown this month with the launch of a brand new on-pack promotion, to help retailers and shoppers enjoy a sparkling Christmas.

27 million festive-themed sharing packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar are rolling out now, featuring the strapline ‘win a meal, give a meal’. Shoppers can scan QR codes on-pack for the chance to win e-vouchers from Love2Shop – accepted by supermarkets, food aggregators, restaurant chains and more. And for every entry*, Coca-Cola will donate a meal to its long-term charity partner, FareShare, a charity set up to fight hunger and food waste by redistributing surplus food to frontline charities.

The festive pack designs and promotion will run across sharing formats including plain and price-marked large PET bottles and multi-packs of cans. With more soft drinks being consumed in the home, value sales of Coca-Cola Trademark sharing packs are up 11% across grocery and convenience[1] – growth that’s expected to accelerate during the festive season, especially given Coca-Cola Zero Sugar is the fastest-growing cola in GB to-date this year[2]. In the week leading up to Christmas 2020, soft drink sales grew 19%[3], and sales across the CCEP portfolio grew by more than a third[4].

Retailers can request Christmas POS materials from to bring Christmas to life in-store, encouraging shoppers to ‘bring home holiday magic’ and highlighting the on-pack promotion.

Iconic Coca-Cola advertising will get shoppers in the festive mood supported by a host of other exciting campaign elements yet to be announced.

[1] Nielsen MAT Val Total GB excl. dis WE 190621

[2] Nielsen YTD Val Total GB WE 190621

[3] Nielsen Value, Grocery, we 21.12.2019 & we 26.12.2020 vs rest of year average

[4] Nielsen Value, Grocery, we 21.12.2019 & we 26.12.2020 vs rest of year average