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Attract shoppers with abundant fresh produce

Fresh produce is a key sales driver : Research shows that a high-quality fruit and vegetable offering is an important reason why shoppers choose to shop at a specific store and a quarter of them will switch stores if they are not satisfied with quality and presentation. Furthermore, fresh produce is proven to drive basket size and allows physical stores a competitive advantage over online retailers as shoppers prefer to see, touch and select their own fruit and vegetables.

Though research urges the importance of an abundantly displayed fruit and vegetable selection, many shoppers are still not satisfied with their local store. This can be a competitive advantage for retailers as getting the category right presents a significant upside.

Sigma^TM & FreshCase^TM reduce shrink : While a fresh and abundant offering of fruit and vegetables can help drive sales, this comes with a potential downside: shrink. Not only does unsold product impact profit negatively, but managing waste adds significant costs. With the focus on sustainability increasing for both retailers and shoppers, wasting food meant for human consumption is a significant social and environmental concern.

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