In Chapter 2 of the Childhood Obesity Plan, published June 2018, the government set out its intention to end the promotion of high fat, sugar and salt (HFSS) products by location and by price and committed to consult on how this should be implemented. The consultation was launched on 12 January 2019, closed on 6 April 2019 and received 807 responses.
The government announced in Tackling obesity: empowering adults and children to live healthier lives, published July 2020, that it would legislate to end promotion of HFSS products by volume (for example, “buy one get one free”) and location both online and in store in England. The government has published a formal consultation response which announced the policy detail on:
- which businesses, products and types of price and location promotions should be in scope of the restrictions
- how HFSS products should be defined
- how the proposal should be implemented
Having considered the feedback received, the department is seeking views on how compliance should be investigated as well as views on penalties that could be administered in instances of non-compliance.
Consultation details:
ACS' submission:
