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Track and Trace

ACS provides guidance on track and trace regulations, but we are not responsible for registering retailers or providing codes.

The tobacco ‘track and trace’ regulations are part of the EU Revised Tobacco Products Directive (2014/40/EU). These regulations came into effect in the UK on 20th May 2019. 

Retailer Obligations

Retailers must have an Economic Operator Identifier Code (registered to their business) and a Facility Identifier Code (for each store or premises which stores tobacco) to purchase cigarettes and hand-rolling tobacco products with unique identifier codes.

To obtain an Economic Operator Identifier Code and Facility Identifier Codes, new retailers must apply via the ID issuer website.  

Retailers have no obligation to scan or track tobacco products that they receive in-store. The supplier only has the requirement to scan cigarettes and hand-rolling tobacco out of depot.

Tobacco Track and Trace: Transition to new IT Provider

What is happening?

The UK tobacco track and system is moving from the current IT provider De La Rue (DLR) to a new IT provider called Dentsu.

The tobacco track and trace system traces tobacco products manufactured in or imported into the UK through the supply chain down to individual retail sites. This is done through the use of a unique identifier code associated with every tobacco product which is scanned throughout the supply chain all the way down to retail businesses that have unique Economic Operator IDs and Facility IDs.

When is the transition to the new IT provider  happening?

The new Dentsu system will go live on the 1st of July.

Prior to the 1st of July, retailers currently registered to the DLR system will have received emails from informing them of their automatic registration transfer from the current DLR system to the new UK system (Dentsu). This initial registration period is only for the Dentsu test system, which enables retailers to familiarize themselves with the new system prior to the go live date.

What will retailers have to do?

Dentsu will automatically transfer existing businesses and their existing identifier codes prior to the go live date of the 1st of July.  

This means that your Economic Operator Identifier Code (EIOD) and Facility Identifier Code (FID) will be transferred and remain the same on the new system.

Retailers will receive a second e-mail from Dentsu that will be sent out between 20 June and 1 July. This e-mail will confirm the retailer’s registration to the live Dentsu UK track and trace system. It will also include their login data that will allow them to access and manage their account. This email is important and should not be deleted.

Retailers will have to activate their new Dentsu account. You will receive a welcome email with a default password (to be changed upon first login).

ACS encourages retailers to check and verify all the information created in the new system as soon as possible to avoid any disruption.

What about after the 1st of July?

Retailers that are not already registered on the track and trace system can apply for Economic Operator IDs and Facility IDs through Dentsu after the 1st of July by first registering an account on the UK Issuer Portal by clicking the “Register” button on its main page here.

Each Economic Operator will have 1 Organisation created into the UK ID Issuer as their “Organisation Account”. Via this account, a company can then register additional EO-IDs. Account registration consists of four key steps:

Step 1: Select organisation type

Step 2: Fill in the Organisation details that are to be registered in the UK System

Step 3: Select whether or not your company requires to order unique-level unique identifiers and/or aggregated level unique identifiers from the UK ID Issuer

Step 4: Complete all User Information details of the person managing the organisation account

More Information

  • For general information concerning the transition, click here to access Dentsu’s website information notice.
  • Dentsu have also released a communication package to businesses that covers what the new system is and how the transition works, which can be reached here.
  • Technical Specific Information that covers the new system for retailers, suppliers and distributors is available via this link.
  • Dentsu Track & Trace FAQ section can be accessed here.

Please contact for further information.