In 1987, Red Bull not only launched a completely new product, it created a whole new product category – Energy Drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture. Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives. Today Red Bull is available in more than 166 countries and sells over 5 billion cans per year worldwide.
