Kepak Group has grown to become one of Europe’s leading food processing companies. Kepak pride themselves on dedication to innovation, brand management, consumer focus and resolute devotion to food safety.
The Kepak group is divided into three key strategic business units; Kepak Meat Division (KMD), Kepak Convenience Foods (KCF) and Agra Trading.
Possibly the most recognisable brand names under Kepak Group are in the KCF sector, featuring Rustler’s; Big Al’s; Speedy Snacks and Zugo’s Deli Cafe.
With the huge pressure placed upon the food industry regarding the health and wellbeing of its consumers, Kepak Group are launching a drive to get rid of the misconceptions placed upon Rustler’s products. This is done through their ‘Fit as a Butcher’s Daughter’ ad campaign, strategically aimed at their target group of 16-24 year old males, to emphasise the quality of Rustler’s products.
