ACS: UK Tobacco Track and Trace System Transition

From 1st July, the UK tobacco track and system will be moving from the current IT provider De La Rue (DLR) to a new IT provider called Dentsu.

Since 20th May 2019, tobacco manufacturers have been required to provide unique identifier codes on cigarettes and hand-rolling tobacco products. Cigarettes and hand rolling tobacco must also be tracked through the supply chain. This means that distributors, wholesalers and retailers with distribution centres are required to scan these products in and out of their warehouses.

Retailers registered on the existing track and trace system will have all their information automatically transferred to the new Dentsu system. This means that your Economic Operator Identifier Code (EOID) and Facility Identifier Code (FID) will remain the same.

Retailers will receive the following communications from Dentsu, to their email account registered on the current track and trace system, in the coming weeks and months:

  1. An email from Dentsu about your automatic registration that gives you access to a test system. The email will be from the following address
  2. A second email from Dentsu between 20th June and 1st July that will confirm retailers’ registration to the live Dentsu UK track and trace system via the following email address This email is important and should not be deleted. This email will also include log in details that will allow retailers to access and manage their account. Retailers will be given a default password that must be changed when you first log on to the new Dentsu system.  

ACS chief executive James Lowman said: “We have worked to provide retailers with comprehensive guidance and support on the track and trace system since it was introduced in 2019.

“It is extremely important that retailers familiarise themselves with the changes to the track and trace system and follow the instructions in the communications from Dentsu to ensure that they stay on the right side of the law in the sale of these products.”

ACS has created an explainer video on what the transitions means for retailers which is available below.

If you have any further questions, please contact

This entry was posted by Chloe on Wed, 11/05/2022 - 14:16