Ribena is bringing a ray of sunshine to chillers with the launch of a brand new drink – Ribena Raspberry Rays. The thirst-quenching new flavour, rich in Vitamin C, is ideal for shoppers looking for a burst of summer sunshine from their soft drink.
The new launch is sure to be a hit. In consumer testing, 70% of shoppers said that they would purchase a raspberry flavoured Ribena, and in taste tests, Raspberry Rays scored as Ribena’s best tasting liquid ever.