To celebrate Halloween this year, Coca-Cola Europacific Partners (CCEP) has unveiled a new on-pack promotion for Fanta, giving consumers the chance to win epic prizes or scary surprises.
The on-pack promotion will help retailers tap into consumer demand for soft drinks at Halloween –specifically flavoured carbonates, which enjoyed an extra £5.5m in sales in the run up to Halloween last year.
The campaign will capitalise on Fanta’s longstanding popularity during the spooky season, in fact 1 in 4 flavoured carbonates purchased in October 2020 was a Fanta.
