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Staropramen is launching its first ever 4x440ml can price-marked multipack (RSP £6.00) in the convenience channel, catering for the rising demand for this format in the world beer category[1].

Rolling into convenience stores now, with cans encased in a recyclable cardboard sleeve.

Multipack formats in the world beer category continue to grow[2], while 46% of convenience shoppers now use price mark packs to inform their shopping decisions[3].

The rollout follows the introduction of Staropramen 10x440ml can ‘Fridge Packs’ in March this year, alongside plain 4x440ml multipacks in April last year, which have already delivered more than £4.9m in value sales[4] – giving consumers more choice than ever when looking to pick up Staropramen in store.

Staropramen is the number one Prague beer in the world[5].

 [1] Circana IRI. Convenience GB. Volume Sales. MAT w.e. 19.04.2025
 [2] Circana IRI. Convenience GB. Volume Sales. MAT w.e. 19.04.2025
 [3] Lumina intelligence, Convenience tracking programme, 52 w/e 18.08.24
 [4] Circana IRI. Convenience GB. Value Sales. MAT w.e. 19.04.25
 [5] Czech Beer and Malt Association – 29th Jan 2024