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This month, the winning retailers of Mondelēz International’s Cadbury Secret Santa Postal Service competition opened their doors to shoppers for a festive celebration. Their special events brought local communities together to share the Christmas spirit, spreading joy and generosity by gifting bars of Cadbury Dairy Milk.

Susan Nash, Trade Marketing Manager, Mondelēz International, said: “The award-winning[1] Cadbury Secret Santa Postal Service embodies the Cadbury spirit of generosity and the spirit of Christmas. Our retailer events were a great success, and we are proud to be able to extend this service to our retail partners. This is a fantastic initiative to help retailers become a festive community hub and bring people together through the joy of shared seasonal spirit.”

The Cadbury Secret Santa prize packages included 150 Cadbury Dairy Milk 110g tablets, envelopes and postage as well as in-store posters to promote the event. Cadbury, the nation’s favourite chocolate brand[2], continues to support retailers through engaging competitions and events.

The three winning retailers were: TD Motors in Skegness, Addison News in Stockton and Guilsfield Local in Welshpool.

Here’s what the store managers had to say about their in-store events.

Sam Buxton, store manager of TD Motors, says: “Thank you to Cadbury for selecting our store to win a Cadbury Secret Santa event. It went really well. There was lots of talk in the local town about it and customers were pleased to hear that Cadbury would bring the event to a location like ours. We also had a bit of an uplift in sales for the day, which was an added bonus. We will definitely be entering the competition again next year!”

Stephen Tate, store manager of Addison News, says: “‘The Cadbury Secret Santa event was great to have in store, and our customers definitely liked it. It was great to be selected and a great prize to win. Some of our customers couldn’t believe they could send a bar of chocolate to someone for free!”

Craig Bourne, store manager of Guilsfield Local, says: “We were delighted to hear we had won a Cadbury Secret Santa event for our store, having entered the competition on Snackdisplay.co.uk. We really got behind the event, using social media and posters provided to promote it. The event created a buzz in our community and brought our community together. It also created excitement and helped to bring customers through the door. One of our regulars said getting a free bar of chocolate to send to someone else was the best thing that had happened to him all year! I would encourage all retailers to enter the competitions on Snackdisplay.co.uk. It’s quick and easy to do, and you really could win!”

The retailer event ran alongside the consumer-facing Cadbury Secret Santa postal service campaign, which is appearing across the TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital.

To find out more about the Cadbury Secret Santa Postal Service, seasonal advice and other retailer competitions, visit SnackDisplay.co.uk.

Full Terms & Conditions can be found at www.snackdisplay.co.uk

Notes to Editors:

Winning stores:

• TD Motors, Skegness (Store Manager Paul Oakley, Sam Buxton) 

• Addison News, Stockton on Tees (Store Manager Stephen Tate)

• Guilsfield Local, Welshpool (Store Manager Craig Bourne)

About Cadbury

For over 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted The Grocer’s Britain’s Biggest Brand 2024, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of its customers is hugely important and so Cadbury helps run Be Treatwise, to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on-pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced a programme to bring all Cadbury standard chocolate products predominantly purchased for consumption by children, under 100 calories. Cadbury supports sustainably sourced cocoa through Mondelēz International’s Cocoa Life programme, which helps to support cocoa farmers, communities and landscapes. Cocoa Life aims to bring dynamic change to communities and landscapes where cocoa grows before becoming chocolate for the snacks our consumers love. For more information visit www.cadbury.co.uk

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, Mondelēz International is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; and Sour Patch Kids candy. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.