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Our new whitepaper takes a closer look at how shoppers view the current state of shopping at physical brick-and-mortar stores following the outbreak of COVID-19.
The ongoing COVID-19 pandemic will have a lasting impact on almost every facet of our daily lives. From the way we work to the way we socialise, the outbreak of the virus has forced us to reimagine what were seemingly routine activities in our daily lives in order to stay safe.
The retail industry is feeling the effects of this impact. The temporary closure of retail stores around the world has magnified the trend towards e-commerce, whilst social distancing, item limits and a move away from cash and towards digital payments have become the norm for brick and mortar shoppers. Whilst non-essential retailers must understand how to entice shoppers back to their stores, essential retailers will be keen to understand which trends are here to stay, and how they can update their store environments to cater for changing shopper behaviours.
In our new whitepaper 'Shopper Attitudes Following COVID-19', we explore how customers view shopping in brick and mortar stores following the pandemic and what this might mean for the future of retail. We examine:
- Changing attitudes to cash
- The growth of digital payments
- Removing friction from the in-store journey
- The difficulties of staff interaction
- Over 700 shoppers surveyed
