Content provided by Premier Club supplier Coca-Cola Europacific Partners. More information about Premier Club is available here: https://www.acs.org.uk/about-us/suppliers/premier-club
Formula 1 frontrunner Lando Norris has teamed up with Monster Energy and Coca-Cola Europacific Partners (CCEP) to launch an all new zero sugar energy drink - Monster Lando Norris Zero Sugar.
Arriving in stores this June, the striking new variant features a unique Melon Yuzu flavour designed to appeal to Gen Z consumers seeking innovative taste experiences. The eye-catching can design celebrates "Last Lap Lando," highlighting Norris's fearless, late-race heroics.
The launch builds on Monster's impressive track record with hero collaborations, following Lewis Hamilton Zero Sugar which delivered over £21.7m in value sales during its first year1.
Helen Kerr, Associate Director of Commercial Development at Coca-Cola Europacific Partners GB, said: "Monster isn’t just a drink – it’s a lifestyle embraced by the athletes, sports teams and passionate fans who live life at full throttle. The launch of Lando Norris Zero Sugar underscores our commitment to offering retailers bold, high-impact choices that harness the adrenaline and global energy of top-level sport.
“Monster is already driving the growth of the zero-sugar energy segment, which has seen an impressive growth in value sales over the last year2. With a unique flavour profile and the star power of one of Formula 1’s most exciting personalities, we're confident this launch will give retailers a powerful new asset to excite shoppers and accelerate their energy drinks sales."
Retailers can access POS kits including aisle fins, bollard covers and digital assets via My.CCEP.com.
1 NIQ, Total Coverage, Value Sales MAT to 30.12.23
2 Nielsen MAT Sales Value - 19/04/2025
