Content provided by Premier Club supplier PMI. More information about Premier Club is available here.
For consumers who choose not to quit nicotine, help them switch to a smoke-free alternative.
With two weeks to go until October, it’s time to get your store ready to support the switch to smoke-free products by stocking IQOS ILUMA and TEREA.
IQOS is the world’s number one heat-not-burn device2. With 16 flavours of TEREA, you’ll have a wide range to help adults who smoke switch to a better alternative compared to cigarettes.
1. A swap that sticks: IQOS ILUMA uses SMARTCORE INDUCTION SYSTEM that heats tobacco instead of burning it to deliver tobacco taste and satisfaction but emits 95% less harmful chemicals compared to cigarettes .
2. Meet flavour demand: By tapping into adult consumer demand for broad flavour choices, retailers can set themselves apart in a competitive marketplace, encouraging loyalty from adult IQOS users. Become their go-to destination by offering the full range.
3. Support the switch: Education is key to helping your customers switch away from cigarettes. PMIOpen, Philip Morris Limited’s trade platform, is a dedicated resource with product updates, stocking guidance, and sales tips. Use it to equip your team with the insights they need to support adults who smoke to swap to IQOS this October.
Be ready to support the switch – sign up to PMIOpen today or contact our support team.
1 PMI global estimate of total In-Market Sales of Heated Tobacco units as of December 2024
2 PMI global estimate of total In-Market Sales of Heated Tobacco units as of December 2024
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on www.iqos.com/gb/en/discover-heated-tobacco/duty-to-inform.html
