Energy Drinks

Energy drinks are an important part of retailers’ soft drinks offer to their customers but can occasionally attract concern from the local community, especially from parents and schools, around the consumption of energy drinks by young people.

Retailers should be conscious of these concerns and develop policies based on their own business and the place that energy drinks have in it, and local circumstances in the communities they serve.

The document below sets out some general information about the definition of energy drinks, some examples of how retailers have responded to concerns in their community and the caffeine content of energy drinks.

Download 'Energy Drinks Guide for Retailers'

 
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