William Reed
As Managing Director UK Brands at William Reed , Lorraine has spearheaded the growth and evolution of some of the UK’s most influential trade media titles, including The Grocer, Convenience Store, Forecourt Trader and market leading hospitality brands. Her leadership has been instrumental in developing these brands, expanding their digital footprint, and deepening their relevance within the fast-moving consumer goods (FMCG), retail and hospitality sectors.
Lorraine brings over three decades of experience in media, publishing, and brand strategy, with a reputation for delivering commercial success through innovation, collaboration, and customer-centric thinking. She is known for her ability to lead complex change programmes, align cross-functional teams, and drive sustainable growth in competitive markets.
Beyond her executive role, Lorraine is deeply committed to industry and social impact. She serves as a Trustee of GroceryAid, supporting the welfare of colleagues across the grocery industry. She was also a steering group member of Grocery Girls, a network empowering women in FMCG, and Farm Africa’s Food For Good initiative, which connects the food and farming industry with sustainable development efforts in Eastern Africa.
