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Kash Khera


Kash Khera is co-founder of SimplyFresh, a UK based Convenience store brand.  Formed in 2009, the rapidly growing group currently has over 85 stores nationwide. This award-winning brand focuses on fresh foods, food to go, foodvenience and healthy alternatives; with it’s compelling store designs, SimplyFresh continues to attract many new customers.

A British Indian, born in the Midlands, Kash has seen the values instilled in him as a child shape his adult life, and in particular shape his decisions in business.  A love of food began early, and Kash counts the many evenings spent around the dinner table as an important foundation to his understanding of how food brings people together.  Raised in a family of retailers, Kash was surrounded by quality produce and understood what customers valued.  He learned early what mattered most and also recognised shortcomings in the existing structure of the convenience sector.

Kash has successfully grown SimplyFresh into a nationwide chain of stores and a multi award winning convenience brand, and continues to push the boundaries of what a convenience store should be.