Dee Sedani

One Stop

Dee is a One Stop  retailer with two stores in Derbyshire, both stores are about 1000sq ft. He has been in the retail industry about 20+ years.

He set up the News R Us store back in 2003 when it was just a small paper shop. Instead of just turning straight into a Londis he decided to develop in the paper round trade where he grew to delivering to over 2,000 people.

Some of his most recent awards include:  Convenience Store 2010 – Finalists Independent Store of The year; Convenience Store 2010 – Best Customer Service; Retail Industry Awards 2010 - Independent Newsagent of the Year; IAA 2010 – Winner Responsible Retailing, Runner up Availability and Merchandising; My Shop Is Your Shop – Gold Award; Londis – Best For Category Award (Confectionery)  2012. And an award he is very proud of in particular is from the Retail System Awards 2010 – Runner Up Against Debenhams, Co-Op, Musgrave Retail Partners.  IAA Top 100 – 2014.

He has  converted both of his stores to a One Stop Franchise and is helping them develop the model moving forward, the model has proven to be a success so far increasing turnover, basket spend, and margin.  The business has more control moving forward allowing him to expand his estate.