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Dairylea, the nation’s number one processed cheese brand[1], is once again launching its partnership with Trainline for a second year. The promotion offers consumers the chance to receive up to £50*** off train travel, so families can enjoy more adventures for less.
Available across all Dairylea products from 1 May – 30 June 2025, all shoppers need to do is purchase any Dairylea product, scan the on-pack QR code or visit discoverydays.dairylea.co.uk and enter their details and the product’s barcode and best before date to receive their Trainline discount*.
Perfect for on-the-go, Dairylea’s range of products is ideal for families to enjoy as they head off on adventures during the warmer months. With the entire Dairylea range included in the promotion, no minimum spend with Trainline and no restriction on who can travel**, shoppers can tuck into more of what they love while out on their adventures.
Dairylea is also offering retailers a chance to reduce their travel costs by winning a Railcard, each worth £35. With ten chances to win****, retailers simply need to fill in the form on snackdisplay.co.uk, Mondelēz International’s trade website, to be entered into the prize draw.
Clo Darie Lheureux, Brand Manager for Dairylea at Mondelēz International said: “We’re so excited to be partnering with Trainline for a second year, to help set families free with Dairylea. We have extended the partnership to all Dairylea products, meaning everyone can get involved when they pick up their favourites in store, and more families have more opportunity to access cheaper train travel and explore!
“The campaign gives more ways for retailers to drive excitement with shoppers and boost sales in the category, and the chance for ten retailers to win support in cheaper train travel via a Railcard, to help them enjoy the sights across Great Britain too.”
The campaign will be supported by PR, OOH, Digital and Social activations to make it unmissable.
*Minimum of 65 rewards available to be claimed per day, with 4,000 rewards in total
**Maximum of 8 travellers per booking
***UK&I Terms & Conditions apply
****Retailer Competition Terms & Conditions
[1] Nielsen, Total Coverage w/e 22.03.25
