Supplier News: Nurture Brands- Plant-Based Nurture Brands joins Association of Convenience Stores to Accelerate Growth

Content supplied by Nurture Brands: 

Nurture Brands has joined the ACS to accelerate growth in the UK convenience channel, offering the sector a portfolio solution for shoppers seeking healthier, plant-based and sustainable brands. 

Nurture Brands is a fast growing plant-based snacking and beverage business that has put together a superb collection of delicious, sustainable and healthy snacking and drinks brands; Rebel Kitchen®, EMILY®, The Primal Pantry® and Ape®. In pursuit of growth, Nurture Brands has identified the ACS as the ideal partner to help enter the convenience channel, utilising the expertise and insight that the membership provides. The ACS has already facilitated an opportunity for Nurture Brands to collaborate with 25 store owners who are looking to expand their portfolio into plant-based with an initial trial, in just under 12 weeks from becoming a member. 

Adam Draper, Managing Director of Nurture Brands, comments "ACS is a superb partner for us as we make our first steps into convenience and the huge opportunity provided by the 33,500 local shops that we presently are not serving with our portfolio of brands’. He continues, ‘whilst we know we are a challenger business versus the big traditional players in convenience, we know that shopper habits are changing in our favour. Whilst taste will always number one, health and sustainably are fast becoming major drivers for purchase, with Kantar recently announcing that £1 in every £5 spent on FMCG products  is from a sustainability conscious consumer."

ACS chief executive James Lowman said: “We are pleased to welcome Nurture Brands as a new supplier member and look forward to supporting them to engage with the convenience sector through our exclusive package of networking and communications.”

Nurture Brands, prides itself on the quality of its brands but also on its ethical credentials, with each brand giving 1% of net revenue to charitable causes, being 100% carbon neutral and being well on our way to having all brands B-Corp certified to match the B-Corp certification already held by Rebel Kitchen.