Supplier News: New IQOS Menthol Kits RRP Announcement

Philip Morris Limited (PML) today announced the Recommended Retail Price (RRP) on its new IQOS Menthol Kits. The heated tobacco Kits offer customers a real tobacco product unaffected by the menthol cigarette ban.

One IQOS 2.4+ device and two packs of menthol tobacco sticks known as ‘HEETS’ will be included. The RRP for the Kit is £39 when customers register their device. On top, there is an attractive introductory offer for the retailer.

IQOS is neither a vape nor a cigarette. It is a new alternative to smoking that heats real tobacco rather than burning it. By using real tobacco instead of liquid, IQOS provides smokers with a real tobacco taste and satisfaction.

Over half (51%) of menthol smokers said they would switch to IQOS when menthol cigarettes are no longer available1, while 80% of smokers who try IQOS for seven days switch completely from cigarettes2.

Retailers can sign up to the retailer Menthol Hub ( for the opportunity to stock the kits and receive the latest information on the buy-back scheme offered by PML.

Shahid Hussain, of United Supermarket in Bristol, commented: “I’m really pleased Philip Morris has introduced the IQOS Menthol Kit. The menthol cigarette ban is a concern, but the kit means I can easily offer my menthol cigarette customers the closest alternative. I’m confident it’ll help protect my sales.”

[[1]] Based on quantitative research and reactions taken from 216 Legal Age Smokers (LAS) on the menthol ban in the UK. Research commissioned by Philip Morris Limited (PML). The research was commissioned by Philip Morris Limited (PML) and the fieldwork was conducted during October 2019.

[2] PML consumer insights data. Based on regular SMS conversion checks (opted-in consumers) during the period 10/11/2018 - 06/06/2019.