Content provided by Premier Club supplier Mondelez. More information about Premier Club is available here.

Mondelēz International is excited to announce its Halloween seasonal offering for 2025, with a stellar line-up of sweet treats perfectly suited for the spooky season. With more than half of the UK population celebrating Halloween¹, it’s a key time for retailers to maximise their chocolate and confectionery sales. In 2024 Cadbury Treatsize Sharing Selection became the number one selling SKU² during Halloween and this year Mondelēz International is building on that momentum with new product inclusions.

The Cadbury Treatsize Sharing Selection pack contains consumers’ favourite Cadbury products, including Cadbury Buttons, Cadbury Crunchie, Cadbury Twirl and Cadbury Freddo, offering the perfect variety for all trick or treaters. There’s also the return of the popular Cadbury Dairy Milk Freddo & Friends sharing pack, as well as a Cadbury Fudge treatsize pack.

Sour Patch Kids has launched a new treatsize sharing pack, featuring Watermelon and Strawberry flavours. Sour Patch Kids is the fastest value growing candy brand³ in the UK, and the new sharing pack taps into the popularity of treatsize products.

Maynards Bassetts is one of the most well established candy brands in the market and looks to capture shopper attention with a playful Halloween-themed makeover. Maynards Bassetts Liquorice Allsorts and Wine Gums are getting a new look for the spooky season, with Wine Gums renamed Spooky Gums and Liquorice Allsorts becoming Black & White Liquorice Mix. 

OREO, the world’s favourite biscuit brand⁴, is also tapping into the fun of Halloween with the returning OREO Spooky, which saw incredible success in 2024 with its Halloween inspired cookie embossing and orange coloured cream, retaining the same beloved taste of OREO biscuits.

Nicole Partridge, Senior Brand Manager, Halloween at Mondelēz International, said: “Halloween is an increasingly important sales opportunity for retailers. As Halloween grows in popularity, retailers have the great opportunity to stock up on treatsize best-sellers such as our Cadbury Treatsize⁵ Sharing Selection. Our seasonal products offer something for every Halloween occasion – whether that’s handing out Treatsize Cadbury Freddos to trick or treaters, hosting a party with Sour Patch Kids Strawberry & Watermelon or simply enjoying OREO Spooky at home. Our seasonal products offer consumers playful, spooky shapes and products to align with the fun spirit of Halloween.”

[1] Nielsen EPOS Total Coverage + Disc 6 weeks data to 2.11.2024, Mdlz Halloween Study

[2] NIQ Discover Total Coverage Halloween (Trad Halloween + Treatsize) Data from Mondelēz International 

[3] Nielsen IQ, Total coverage, MAT Data to w/e 5.10.24

[4] Euromonitor Int. Ltd; Snacks 2024 ed.; Sweet Biscuits brand share 2023 retail value sales

[5] NIQ Discover Total Coverage Halloween (Trad Halloween + Treatsize) Data from Mondelēz International