Guinness, the proud Official Beer and Official Non-Alcoholic Beer partner of the Premier League, has launched an exciting new competition for convenience store owners - offering the chance to reward standout staff with an unforgettable Premier League experience.

With 80% of retailers actively supporting their local communities  - many through grassroots sports and local initiatives - this campaign recognises the individuals who go above and beyond every day. One nominated team member will win a truly memorable prize: tickets to a Premier League match for themselves and a guest (T&Cs apply).

Running from 12th January to 9th February, Diageo One members can enter the competition by logging in and completing a short form. Retailers who are not yet Diageo One members, can register by clicking here and following the steps to enter.

Nick Payman, Head of Guinness, commented: “Retail teams are the backbone of their communities - working long hours, supporting local causes, and delivering exceptional service. At Guinness, we’re proud to celebrate that commitment. Through our partnership with the Premier League, we’re giving retailers a chance to say thank you to the people who make a real difference every day.”

This initiative builds on Guinness’ wider campaign to bring the spirit of football into stores nationwide – with eye-catching Guinness x Premier League POS and exclusive gift-with-purchase glassware turning every visit into a celebration. Resulting in excitement that lasts all season long.

Full terms and conditions are available on Diageo One.