Camelot, operator of the National Lottery, will be providing retailers who currently have Scratchcard only terminals the opportunity to sell tickets for National Lottery draw-based games, such as Lotto and EuroMillions, through their current terminals from early next year.
Retailers will be able to sell the expanded range of games through their current Scratchcard terminal with the installation of a small printer and a software upgrade. Camelot will be contacting all Scratchcard only retailers over the coming months with more information about the scheme.
Peter Cooper, Head of Retail Sales at Camelot, said: “This exciting initiative will help us to satisfy ongoing strong demand for National Lottery games, and give the public even better access to them. It’s great news for our smaller retail partners who, possibly because of lower turnover and footfall, wouldn’t ordinarily be suitable for an Altura terminal. It gives them a fantastic opportunity to benefit from selling the full range of National Lottery games and so add further value to their businesses.”
Last year, Camelot rolled out 10,000 standalone National Lottery Scratchcard terminals to stores across the UK to meet untapped demand for its games – an initiative that has succeeded in generating incremental sales from mostly small, independent stores. Retailers who sign-up to sell National Lottery games through their Scratchcard terminals will continue to earn 6% commission per Scratchcard; in addition to 5% commission per National Lottery ticket sold.
For more information on becoming a National Lottery retailer, visit: http://www.prospect.lotteryretailer.co.uk/
