MUP Scotland

From 1st May 2018, all licensed premises, including convenience stores, must comply with the Alcohol (Minimum Pricing) (Scotland) Act 2012. This means that retailers must not sell alcohol below 50p per unit. 

There is no grace period for the introduction of Minimum Unit Pricing. Retailers must comply from 1st May 2018.

Ahead of implementation, retailers should identify which alcohol products they sell will be affected by the regulations and amend the price of the affected products. 

Step 1 – Identify Which Products You Sell Which Will Be Affected

Not all alcohol products will be affected by the introduction of Minimum Unit Pricing. To ensure that you’re not caught out before the 1st May, you should calculate the Minimum Unit Price of alcohol products you sell, amend the prices of affected products, and sell through any affected price marked packs.  

Step 2 – Calculate the Minimum Unit Price

To calculate the Minimum Unit Price of alcohol products you sell, retailers should use the formula below:

50p x strength of alcoholic drink (ABV) x volume of alcoholic drink (L) x 100

Retailers should not calculate the Minimum Unit Price by multiplying 50p with the number of the units labelled on the alcohol product as this may be below the Minimum Unit Price and breach the regulations. Where the calculated price is not a full penny, retailers should round this up to the nearest whole number 










When calculating the Minimum Unit Price for multi-packs of alcohol, retailers should calculate the price per unit then scale up, using the formula below:

50p x strength of alcoholic drink (ABV) x volume of alcoholic drink (L) x number of products in multipack x 100

Step 3 – Amend Prices of Affected Products

  • Update central EPoS (if you have one) 
  • Update shelf labelling 

Retailers should update shelf labelling to reflect the new price of alcohol products affected by Minimum Unit Pricing. 

Retailers should not update the price on price marked packs. It is illegal for retailers to sell a price marked pack above the price advertised on the product under the Consumer Protection from Unfair Trading Regulations 2008. We recommend that you sell through any affected price marked packs before 1st May. 

  • Update any promotional leaflets or posters 

When updating the pricing of alcohol in promotional leaflets and posters, retailers should also ensure that their multi-buy in-store promotions, such as “meal deals” and discount vouchers are compliant with Minimum Unit Pricing. 

Multi-Buy Promotions 

If alcohol is part of a promotion with other products or services, for example, a bottle of wine is sold with food as part of a “meal deal”, the minimum price would be the minimum price that would apply to the alcohol if sold on its own. Retailers do not need to account for the price of items that are not alcohol. 

Discount Vouchers

Retailers may continue to apply discount vouchers for alcoholic drinks, but must ensure that the price of the product, after all applicable discounts are applied, does not fall below the minimum price of the product.

Money off vouchers that are offered to customers, for example, save £2 when you spend £20, can still be used to purchase alcohol as long as the total cost of the sale is not below the minimum price for the alcoholic products.

What happens if I don’t comply?

Minimum Unit Pricing will be introduced as a mandatory condition of premises or occasional licence and will be enforced in the same way as any other mandatory condition of a licence. This means that your alcohol licence could be subject to a review or it being revoked if you do not comply.  Licensing Standards Officers and Licensing Boards are responsible for enforcing Minimum Unit Pricing.

For more information, visit:

The Scottish Government have produced customer facing materials (below) which include a poster (A3/A4), barkers and shelf edging (for alcohol display areas) as well as an A5 leaflet which customers can be provided with if they ask for more information/ are unhappy about price increases.