Content supplied by Liberty Flights:
With the ban of mentholated cigarettes now upon us, Liberty Flights, are continuing to provide their comprehensive support service for the vaping category to convenience retailers.
Liberty Flights have, for a number of years, helped numerous symbol and independent retailers bridge the gap between vape uncertainty and confusion into a profitable key line, giving Liberty Flights the reputation as one of the leading independent authorities for vape.
Here MD, Matt Moden shares some valuable insights into what retailers should look to achieve with a disciplined and well merchandised range.
“The impact on those 1m+ menthol smokers in the UK will be huge, now is the perfect time for these people to quit, or to look for alternatives. Currently, there are around 3.2m vapers in the UK and up to 50% of these people use a mentholated e liquid. There will be a large number of ex-menthol smokers, who will be looking for a viable alternative that will help them make the transition.
Since the imposed lockdown of bricks and mortar vape stores, we have seen huge growth for our retail convenience partners within the vape category. Now is the perfect time to reach out to us, let us support you through the vape category and lead you to an uplift in sales.
This is a checklist of points to consider in order to maximise the potential that vape can offer;
- Don’t over extend the range. Carefully select e liquids from 2 or 3 reputable e liquid manufacturers. Don’t ‘double up’ flavour SKU’s.
- Go for a small number of hardware lines, e liquid is where the repeat purchase and largest P.O.R. is to be found
- Choose a good pod system, check the reviews online to see what real customers say about the devices. Liberty Flights Dot Pro is a perfect choice for first time switchers and experienced vapers. Our retailer partners have seen huge growth with the Dot and have gotten great customer loyalty.
- Recognise the benefits of margin that vape generates, when compared to tobacco and other smoking alternatives. E liquid offers over 50% margin
- Range and merchandise effectively, a well-stocked counter top unit that take up little room can have huge uplift”
Liberty Flights can be contacted directly on 0345 257 9008, via email [email protected]
