VegPower, a fund launched at the beginning of this month to encourage people to eat more vegetables has already reached over £35,000.
The marketing fund will use the top people in the advertising industry to create innovative digital campaigns targeted at children, with the aim of inspiring them to eat more vegetables. The crowdfund has been live for just over a week and has already reached £35,110. The aim is to raise a total of £100,000. More details about the crowdfund are available here: www.crowdfunder.co.uk/vegpower.