Committee of Advertising Practice: Food and Soft Drink Advertising to Children

Committee of Advertising Practice: Food and Soft Drink Advertising to Children

The Committee of Advertising Practice has launched a consultation on introducing new rules on the advertising to children of food and soft drink products in non-broadcast media, including online.

Their proposals include:

  • Introduce a new rule to the UK Code of Non-broadcast Advertising, Direct and Promotional Marketing (the CAP Code) to limit where advertising for food and soft drink products high in fat, salt or sugar (HFSS products) can be placed in all non-broadcast media, including traditional and online media
  • Explore through consultation whether the new rule should prohibit HFSS product advertising in media targeted at or of particular appeal to children under 12 or under 16
  • Apply the existing rules prohibiting the use of promotions and licensed characters and celebrities popular with children to HFSS product advertising only, allowing more creative ways for healthier foods to be advertised to children

ACS has responded to the callĀ for views in relation to extending the code of HFSS products to include non-broadcast media.


ACS' submission: