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Healthy Start is a government initiative which provides pregnant women and parents with young children, who are in receipt of qualifying benefits, Healthy Start vouchers. These vouchers can be used to purchase milk, fresh or frozen fruit and vegetables and infant formula milk from local shops which have signed up to the scheme.

ACS is encouraging more retailers to accept Healthy Start vouchers, currently only one third of independent retailers take advantage of the scheme.To raise awareness about Healthy Start and to encourage retailers to sign up, ACS has developed a new animation which explains what Healthy Start is and how retailers can benefit from accepting vouchers in their store.

Retailers can sign up to accept vouchers and access further resources via the Healthy Start website here:

ACS’ Healthy Start animation is available to view below:

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