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Healthy Start is a government initiative which provides pregnant women and parents with young children, who are in receipt of qualifying benefits, Healthy Start vouchers. These vouchers can be used to purchase milk, fresh or frozen fruit and vegetables and infant formula milk from local shops which have signed up to the scheme.

ACS is encouraging more retailers to accept Healthy Start vouchers, currently only one third of independent retailers take advantage of the scheme.To raise awareness about Healthy Start and to encourage retailers to sign up, ACS has developed a new animation which explains what Healthy Start is and how retailers can benefit from accepting vouchers in their store.

Retailers can sign up to accept vouchers and access further resources via the Healthy Start website here:

ACS’ Healthy Start animation is available to view below:

To register your store to accept Healthy Start vouchers, visit 

Enter your store postcode here to arrange a visit with your local MP

your MP

Use our postcode tool to send your MP an email asking for a store visit in your constituency. Engaging with an MP in your store is one of the best ways to voice your concerns about the issues that affect your business, whether they are local issues like parking or planning or national issues like business rates and rising employment costs.

Constituency Cards

If you would like a constituency card to send to your MP, please contact Chris Noice at

Constituency cards contain specific information about the number of convenience stores in your constituency, as well as the number of jobs that those stores provide; a breakdown of the profiles of staff, and key information about store owners in the area.