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ACS / PRA Forecourt Conference

3rd July 2018
King Power Stadium, Leicester
9:30am - 2:00pm
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The 2018 ACS/PRA Forecourt Conference is a must-attend event for anyone interested in fuel retailing, the challenges facing convenience and petrol retailers and the opportunities for growth in the future of the forecourt sector. 

The forecourt sector is made up of over 8,400 stores, generating sales of £4bn in 2017 and employing over 109,000 people. With new technology being central to the future decision making of forecourt operators, including dealing with the growth of hybrid and electric cars and catering to the needs of ever more demanding consumers in store, the Forecourt Conference is a great opportunity to discuss where the opportunities are and hear from industry experts about their views on what success looks like. 

This year's event will be chaired by Motor Fuel Group's Michael O Loughlin. More details on the speakers for the Forecourt Conference will be announced in due course. 

This is a free event for ACS members and PRA members. 

Contact Viki Neaves for more information

Join us for a networking dinner on the 2nd July at a local restaurant. The cost is £50 per head, payable in advance to ACS through the website.

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Event Speakers

Michael O'Loughlin, Chief Operating Officer, SimplyFresh

Michael O’Loughlin has over two decades of retailing experience. In 2008 he was appointed Managing Director of Applegreen UK and in 2017 Michael moved to MFG as Managing Director of Acquisitions and Business Development. Michael joined SimplyFresh as Chief Operating Officer in 2020.

Brian Madderson, Chairman, PRA

Brian joined the PRA as Chairman in 2009 after more than 20 years as Managing Director of George Hammond PLC – a Top 50 indie. He drives the Association's wide-ranging policies through his representation of thousands of independent retailers to government and other key industry bodies. He regularly appears on TV with BBC, Sky and ITN all using his wide ranging industry knowledge as does both national and regional BBC radio channels. 

Tom Fender, Non-Executive Director, Bolt Learning

Tom has over 25 years’ experience in the UK retail and wholesale sector and is former co-owner of HIM shopper research consultancy. He has travelled the world, working with both regional and international retailers, wholesalers and FMCG suppliers to help improve their business.

Professor Sabine Benoit, University of Surrey

In February 2016 Professor Sabine Benoit (nee Moeller) joined the University of Surrey as a Professor of Marketing. She is a member of the Department of Retail and Marketing at Surrey Business School.

John Diviney, Managing Director UK, Applegreen

John Diviney, Managing Director UK joined Applegreen in 2013 as Head of Corporate Finance and Treasury. Following the IPO in June 2015 he was appointed Director of Food Systems and Trading. In 2016 he moved to the UK to lead the ongoing expansion of the UK operations.

Matt Rich, Digital Innovation Director, BP

Matt joined BP in 2011 and has been in the role of Digital Innovation Director in June 2014.  Matt works within the Global Marketing Team, driving their global markets to embrace the opportunity that digital  brings. Focusing on common consumer pain points, BP has recently launched BPme - a mobile app facilitating payment and loyalty. 

Andy Davis, Global Strategic Retail Alliance Manager, Shell

Andy has been in retailing for over 30 years, starting in Operations with Sainsburys before he got into Buying at Circle K, and eventually became Buying Director at Alldays in the two years prior to it being sold to CWS. He then joined BP as Trading Director in 2003, and in this role he created and developed the Alliance with Marks & Spencer. The success of this for BP led to Andy becoming Head of Buying for Europe, and this role, as well as focusing on supporting the country teams, was responsible for developing other Alliances that enhanced the customer offer . In his last year before leaving BP in 2016, he worked on creating offers in new markets such as China, Mexico and Australia. He is now working at Shell as Global Strategic Retail Alliance Manager

Tom Callow, Director of Communication and Strategy, Chargemaster

Tom has worked in the automotive sector for the past nine years in a number of communications roles. Tom’s knowledge of electric vehicles extends to products and technologies, as well as key stakeholders and issues, and he formerly chaired the SMMT’s Electric Vehicle group. Tom’s responsibilities at Chargemaster include raising the profile of the business among its stakeholders, including the media, car manufacturers, government, energy providers and leasing companies, as well as monitoring the evolving dynamics of the market, to help inform the company’s strategy.

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