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Natasha's Law

From 1st October 2021, any food you sell that is prepared on site and pre-packed for direct sale (PPDS) will need to be labelled with the name of the food and a full ingredients list.  More details and additional resources for retailers on preparing for the introduction of Natasha's Law is available below. 

Download the one-page briefing for colleagues on Natasha's Law here

More detailed advice on allergen labelling and wider food safety requirements is available in our Assured Advice guide here. 

What are PPDS foods? 

Foods that are pre-packed for direct sale are packaged at the same place that they are offered for sale or sold to customers. These foods are in the packaging before they are ordered or picked up by a customer

If you sell food that is not in packaging, or is packaged after a customer orders it, is not classed as PPDS.

Examples of PPDS foods include:

  • Sandwiches, wraps and rolls made and packed on site before being ordered
  • Bakery products packed on site before being ordered
  • Burgers, sausages, steaks etc prepacked by a butcher on the premises ready for sale
  • Salads, rotisserie chicken, pasta pots and other simiar products prepared and packed on site


The label must include the name of the food and an ingredients list, with any allergenic ingredients emphasised every time they appear in the list, for example by underlining, use of bold, or a contrasting colour.
The list of all the ingredients needs to be arranged in descending order by weight.

Detailed guidance on the 14 different allergens and how to refer to them is available on the Food Standards Agency website here

Stores Offering Delivery

The new labelling requirements don’t apply to food that is bought online or over the phone. However, you need to make sure that allergen information is available to the customer before they purchase the product (for example, having information ready to read out to a customer if they’re ordering over the phone), and when the product is delivered (for example, on a menu that includes all product allergen information).