Sukhjit Khera

Simply Fresh

Sukhjit Khera is Commercial Director of the multi-award winning symbol group, SimplyFresh. Alongside his brother Kashmir, Sukhjit was instrumental in overseeing the recent stake acquisition in SimplyFresh by Costcutter Supermarkets Group.

Sukhjit has been in the retail industry from the of age of 12, when he began working in a family operated store in Oxfordshire and now operates from 6 company owned stores with further acquisitions in the pipeline.

In 2007, Sukhjit and Kashmir launched SimplyFresh. The brothers recognised that no other symbol group offered a high-quality image whilst maintaining an attractive value for money pricing structure. SimplyFresh started franchising in 2012 and has a current membership of 92 stores and is confident of growing this to 300+ within 4 years.

Sukhjit is also co-founder of Central Drinks, a public house group with a current portfolio of 18 pubs and bars.