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Lad's Mags Best Practice
ANR would like to remind its members of the potential offence caused to certain shoppers by inappropriate display of “lads mags” with front covers or content that may cause offence.
These titles are not Top Shelf titles, however we do urge members to be sensitive to the concerns of consumers, particularly in relation to the display of titles with front covers and/or content that may be inappropriate to display at a young person’s eye-level or below.
The industry has therefore agreed an 'informal' code of practice:
“Lads Mags” (and “Ladies” Mags) with front covers or content that may offend some customers
To minimise complaints from consumers, without adversely affecting the sale of these titles, we recommend:
- That you do not display them at children’s eye-level or below, to ensure they are not in the direct sight and reach of children.
- That you do not display them adjacent to your display of children’s titles and comics.
- Where display space restraints preclude the above, that titles with front covers that may cause concern are part-overlapped with other titles so as to minimise the potential for offence to parents with children.