Ginsters Wins Contract with Mills Group to become Sole Savoury & Sandwhiches Supplier
23 Jul 2008
Ginsters, the UK’s leading savoury pastry brand, is pleased to announce that it has been awarded the sole supply contract for savouries and sandwiches to leading convenience chain, Mills Group.
The Mills Group has 82 stores across South Wales, the Midlands, the North East and Yorkshire. The deal is perfectly suited to both parties as it allows Ginsters to expand its brand presence across Britain, whilst Mills Group will now have an opportunity to offer their shoppers a wider range of high quality branded sandwiches and snacks.
Andy Valentine, Head of Brand Marketing at Ginsters comments: “We’re delighted that Mills Group has given us the contract to supply them with all their savoury and sandwich offerings. We’re sure that our great tasting, quality products combined with Mills Group’s retailing expertise will prove to be a winning formula for the both of us.”
The Mills Group has 82 stores across South Wales, the Midlands, the North East and Yorkshire. The deal is perfectly suited to both parties as it allows Ginsters to expand its brand presence across Britain, whilst Mills Group will now have an opportunity to offer their shoppers a wider range of high quality branded sandwiches and snacks.
Andy Valentine, Head of Brand Marketing at Ginsters comments: “We’re delighted that Mills Group has given us the contract to supply them with all their savoury and sandwich offerings. We’re sure that our great tasting, quality products combined with Mills Group’s retailing expertise will prove to be a winning formula for the both of us.”