ACS

Diageo, the world’s leading spirits, wine and beer company, is launching an innovative website designed to promote responsible drinking worldwide.

DRINKiQ.com is a global resource for all interested parties to share programs and tools designed to fight alcohol misuse and help individuals make responsible choices about drinking – or not drinking. Diageo has a long history of promoting responsibility and DRINKiQ.com is the next step in that global effort.

'There are many valuable initiatives that exist to address the issue of alcohol abuse, and DRINKiQ.com supports these efforts by showcasing them to the community and connecting them with like-minded individuals and groups,' said Carolyn Panzer, Global Director, Alcohol and Responsibility for Diageo. 'We’re confident that DRINKiQ.com will be a source of best practices that will drive responsible drinking among all legal drinkers.'

Through its innovative design, visitors to the site can provide information to post on DRINKiQ.com. DRINKiQ.com also features unique tools such as videos of experts answering commonly asked questions about alcohol issues, information on how to responsibly host events and parties, and other downloadable resources. It also provides macronutrient information about Diageo brands through KnowYourDiageoDrink.com.

'What sets DRINKiQ.com apart is its ability to provide visitors with a forum in which they can engage in a conversation with people who share their interest in responsible drinking,' said Panzer.

A key feature of DRINKiQ.com is The Responsibility Channel, an online community where consumers, parents, teachers, government officials, retailers and others can post and share videos and programs they have found effective in addressing alcohol-related issues.

The content of DRINKiQ.com focuses on five key areas:
1. Facts About Alcohol - Information about alcohol and how it affects the body. In addition to web content, the site also features video interviews with experts from around the world.
2. Resource Centre - An extensive library of resources from Diageo, non-governmental organisations, government bodies, educational institutions and others, to provide visitors with the opportunity to share and learn from a range of programs they can adapt and repurpose.
3. Diageo & Responsible Drinking - An overview of Diageo’s history of promoting responsibility, examples of its efforts to combat alcohol misuse, and information detailing its points of view on specific topics such as drunk driving and underage drinking.
4. Around the World - A collection of case studies showcasing Diageo’s responsible drinking initiatives from around the world.
5. Links - A comprehensive list of links to organisations and government agencies from which visitors can learn more about responsible drinking.

To view the site and learn more about responsible drinking visit www.DRINKiQ.com