ACS Helps Retailers to Know 'What Your Customers Want'
30 Nov 2006
The Association of Convenience Stores (ACS) and its Premier Club members have teamed up with Shelfmax, online category management specialists, to offer independent retailers a unique new service providing in-depth, unbiased advice on how to maximise their categories.
From Thursday 30th, independents simply need to log on to the ACS website: www.thelocalshop.com to receive information and advice across 12 major categories, such as milk, snacks and tobacco, including detailed planograms.
The online initiative is called ‘What Your Customers Want’ is available for free to members and non-members alike, enabling them to make a real difference to their margins and profitability.
The project gives retailers:
• General advice on areas of importance to customers
• Advice and tips for categories
• Unbranded planograms, giving retailers broad ideas on how to best lay out their shelves
• A recommended range for categories, supplied by the Premier Club
Kate Davies, an independent retailer from Hodnet in Shropshire, said: “This new section to the website is a great idea. I am sure will be a huge benefit to independents, particularly those who need help with planograms. I regularly use the website for information and news, and I will definitely be using this new service to improve the way I organise my categories.”
ACS Chief Executive James Lowman said: “I am very excited about ‘What Your Customers Want’. It is the culmination of a lot of hard work from our Premier Club members which have all contributed to the project.
“The aim is to give independents online advice and information that is all in one place. I am confident that independents will find this service effective and use it as a foundation to implement small, but effective category changes in their stores.”
Contacts
Rachel Lawson Communication Co-ordinator
01252 515001
Michael Saxton Grappa
020 7486 4448 (ext 222)
Mark Sheard Managing Director Shelfmax
0208 991 1559 / 07831 620653
Notes to Editors
1) The 12 categories that are being launched are:
Beer/cider/FABS
Bread
Biscuits
Energy and sports (soft) drinks
Frozen
Laundry
Milk
Petcare
Lottery
Snacks
Spirits
Tobacco
2) ACS Premier Club members are: Cadbury Trebor Bassett, Gallaher, Wrigley, Tropicana Muller, Arla Foods, Masterfoods, Allied Bakeries, Imperial Tobacco, Proctor and Gamble, GlaxoSmithKline, Diageo, William Reed, Scottish and Newcastle, United Biscuits, Camelot, Nestle, Unilever, and Walkers.
3) The Premier Club members involved with the project were: Scottish & Newcastle, Diageo, Allied Bakeries, United Biscuits, GlaxoSmithKline, Unilever, Masterfoods, Proctor & Gamble, Arla Foods, Camelot, Walkers, Gallaher and Imperial Tobacco.
4) The next category to be launched is confectionery in the first quarter of 2007.
From Thursday 30th, independents simply need to log on to the ACS website: www.thelocalshop.com to receive information and advice across 12 major categories, such as milk, snacks and tobacco, including detailed planograms.
The online initiative is called ‘What Your Customers Want’ is available for free to members and non-members alike, enabling them to make a real difference to their margins and profitability.
The project gives retailers:
• General advice on areas of importance to customers
• Advice and tips for categories
• Unbranded planograms, giving retailers broad ideas on how to best lay out their shelves
• A recommended range for categories, supplied by the Premier Club
Kate Davies, an independent retailer from Hodnet in Shropshire, said: “This new section to the website is a great idea. I am sure will be a huge benefit to independents, particularly those who need help with planograms. I regularly use the website for information and news, and I will definitely be using this new service to improve the way I organise my categories.”
ACS Chief Executive James Lowman said: “I am very excited about ‘What Your Customers Want’. It is the culmination of a lot of hard work from our Premier Club members which have all contributed to the project.
“The aim is to give independents online advice and information that is all in one place. I am confident that independents will find this service effective and use it as a foundation to implement small, but effective category changes in their stores.”
Contacts
Rachel Lawson Communication Co-ordinator
01252 515001
Michael Saxton Grappa
020 7486 4448 (ext 222)
Mark Sheard Managing Director Shelfmax
0208 991 1559 / 07831 620653
Notes to Editors
1) The 12 categories that are being launched are:
Beer/cider/FABS
Bread
Biscuits
Energy and sports (soft) drinks
Frozen
Laundry
Milk
Petcare
Lottery
Snacks
Spirits
Tobacco
2) ACS Premier Club members are: Cadbury Trebor Bassett, Gallaher, Wrigley, Tropicana Muller, Arla Foods, Masterfoods, Allied Bakeries, Imperial Tobacco, Proctor and Gamble, GlaxoSmithKline, Diageo, William Reed, Scottish and Newcastle, United Biscuits, Camelot, Nestle, Unilever, and Walkers.
3) The Premier Club members involved with the project were: Scottish & Newcastle, Diageo, Allied Bakeries, United Biscuits, GlaxoSmithKline, Unilever, Masterfoods, Proctor & Gamble, Arla Foods, Camelot, Walkers, Gallaher and Imperial Tobacco.
4) The next category to be launched is confectionery in the first quarter of 2007.