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Biscuits
- In an average day, 19 million people consume a Biscuit
- Stock the top sellers consistently - 34% of failed purchases are due to wrong brand being stocked or shoppers not being able to find products.
- When merchandising your fixture, site more premium / indulgent product towards the top of the display, more kids / value towards the bottom, Everyday Biscuits therefore should be merchandised centrally
- Brand block the fixture to signpost the category and double face your top sellers where possible, to avoid out of stocks
- A balanced snacking offer is vital as 53% of snacking shoppers prefer a savoury to a sweet snack
- Savoury snacks must have the right brands stocked : 77% of shoppers won't buy another product to replace a failed purchase
- Savoury snacks are impulsive - 90% of shoppers buy the category when they see it...but currently only 13% do see it!
- The category is expandable - even if trip size DOUBLES, 70% of shoppers will re purchase just as quickly