Convenience stores in a number of pilot towns are being given the opportunity to take part in a scheme set up by Gloucestershire Local Enterprise Partnership, working with the government’s Future High Streets Forum, to help retailers work together to promote their towns online. The pilot is using the #WDYT hashtag to generate conversations among customers in Gloucester, Stroud and Cheltenham, with the pilot now being extended to Leamington Spa, Stafford and a number of other towns that are preparing to launch.